We place objectivity and independence at the heart of what we do, and are always keen to develop more partnerships in order to improve the quality of our site for readers.
If you’re looking to partner with us, take a look at the information you need below, covering who we are and our core values, something we expect our partners to uphold to create a lasting and valued impression on the gambling industry.
Who Are We?
KingCasinoBonus is an independent research hub operated by Dopamine Gaming that covers the online gambling markets and industry in the UK. We provide objective, in-depth reviews and informative articles about the gambling sector, with our expert team utilising their years of experience to create resourceful content that casino players actually value.
Founded in 2016, we’ve established ourselves as a leading authority with 545+ casinos reviewed, 670+ bonuses published, and 800,274+ monthly users. Our rigorous 11-step review process and commitment to 8-10 hours of testing per casino ensure that potential partners understand the thoroughness of our evaluation standards.
Under the leadership of our Founder and Chief Executive Officer, Ionut Catalin Marin, who brings over 9 years of gambling industry experience, we maintain the highest editorial standards while focusing on player welfare and transparent reporting. The authors of our expert team have diverse expertise from business management to psychology, all united in our mission to offer precise, unbiased casino reviews.
You can read more about this in our publishing policy or on our page depicting our company’s values and mission.
Our Mission
Our team’s priority is to provide British players with transparent, objective, professional, and user-friendly reviews of online casinos and their bonuses. We create a safe environment for our audience to play by dedicating our time to creating the ultimate guide, where we offer our readers all the necessary tools and means for an enhanced understanding of the gambling market.
We have built upon the fact that there is a deficiency of information across the industry, and are setting about to change, with the help of our partners, to improve the space and put player welfare front and centre.
Most importantly, we fight against gambling addiction by always providing quick and easy access to responsible gambling tools and help from accredited counselling services, all of them absolutely free of charge.
Our Comprehensive Review Approach
Our expertise extends beyond traditional online casinos. We maintain the same rigorous standards across all gambling verticals, including our specialized bingo sites review process where we spend over 10 hours testing each site, and our unique land-based casino review process where our experts visit venues in person, spending at least 8 hours and £100 to provide authentic, first-hand reviews of brick-and-mortar establishments.
This way, players get the full picture regardless of their preference. Play only slots? We’ve got you covered. Prefer the community feel of bingo? We’re on it. Nothing beats a night out at a real casino? We’ve been there and tested it all so you know exactly what you’re getting into.
Whom We Intend to Partner Up With
We take our responsibility to players seriously, which means we’re picky about who we work with. The casinos we partner with need to be just as committed to transparency, security, independence, player protection, and responsible gambling as we are. When discussing opportunities with partners, we look to identify these, alongside a UKGC license, before proceeding.
We only work with casinos that hold proper UKGC licenses – no exceptions. It’s a basic requirement that protects both British players and us from dealing with operators who cut corners on player safety.
Fundamentals for Evaluating Potential Partnerships
There is an abundance of aspects we take under advisement when considering new partnerships, all based on our proven 11-step review process that we apply to every casino evaluation.
The First Priority: Licensing
We only partner with brands that are under the license of a gambling authority like the UKGC and are up-to-date with the commission’s legislative regulations. Our experts investigate several areas during our 8-10 hours of testing per casino to ensure a potential partner provides fairness to players.
We will consider partner applications if:
- The terms and conditions of the website are transparent,
- There are any charges involved for funding the account requesting a cashout, and how reasonable they are,
- The methods available to users for a user to contact customer support,
- The customer support team gives accurate answers and offers help for making a complaint.
Checking all these considerations makes you eligible to advertise with us.
Promoting Responsible Gambling
We look to see if that specific partner has the essential facilities to prevent addiction and underage gambling. We aim to partner with brands that will join us in making the industry a safer and fairer place for all.
Player safety isn’t just a buzzword for us. We stick to all the data protection rules (GDPR and the Data Protection Act), and we expect our partners to be just as committed to protecting players’ personal information and promoting responsible gambling.
Our Commitment to Transparency
At KingCasinoBonus, we believe in complete openness about our business practices. Thus, we are completely transparent on how we make money and why you can trust us. We want to make sure potential partners understand our affiliate model and fully acknowledge that our reviews remain completely unbiased regardless of financial relationships.
Our transparency extends to every aspect of our operation. We have clear information on our review methodologies and our criteria for partnership because we believe that communication builds stronger, more valuable relationships with our readers and our partners.
Get in Touch With Us!
Ready to discuss a partnership? You can contact our team directly through our dedicated contact page, or drop us a line at [email protected] and tell us about your operation. We’d like to know about your UKGC license status and, more importantly, how you put players first in practice – not just in policy documents.
Once we receive your details, our team will put your application through the same rigorous evaluation we use for all our casino reviews. You can expect to hear back from us within a week.