Editorial Publishing Policy


Here you will find the mission and strategies of KingCasinoBonus described and thoroughly explained. This publishing policy was created by our editorial team led by founder and CEO Ionut Catalin Marin.

We leave no detail aside, starting from the extensive research we engage in to our writing steps and our fundamental reasoning. We also give you a glimpse into our team’s common values, which we have transformed into publishing ethics.

These common values that our teammates share bring us close together and hold the quality of our products at a high standard. We also maintain a constant strive for self-improvement.

Our Editorial Team 

KingCasinoBonus supplies casino review content and bonus recommendations from our experience:

  • Our content is spearheaded by our founder and CEO Ionut Catalin Marin. With over 7 years of industry experience, Ionut serves as the chief reviewer ensuring our content is transparent and objective.
  • Vlad George Nita, our Chief QA Manager, rigorously checks every piece of content for accuracy before publication. Vlad brings 5+ years of iGaming expertise to keep our information fully vetted.
  • Experts like Alexandra Camellia Dedu and Antonia Catana compose our in-depth casino and bonus reviews. Our casino experts have tested 100+ gambling sites first-hand.
  • Our editorial staff carefully reviews and updates all content regularly to keep information current. This team ensures we provide players with the latest facts.

Our Editorial Standards

It is very important to us to stay transparent with our users. For this reason, we shall go into details regarding our writing guidelines and beliefs to make our mission statements clear.

For details on where our income originates, you can visit our page on how we make our money. There you will find an in-depth presentation of our monetisation policies, their extent, and relation to our process overall.

Our mission statements

The general mission of KingCasinoBonus is to better inform British gamblers and help them make better more reasonable choices in an ever-changing market. To realize this overarching goal, we adhere to three guiding principles.

The three guidelines of KingCasinoBonus

  1. Players always need to play safe.
  2. Casinos always need to stick to fair play.
  3. Marketing should not be misleading.

Only after we check all these points on the list do we advertise a brand. So, you can make sure you will find secure and suitable casino experiences every time you use our product.

Authors’ responsibilities

Authorship is of great importance for our standards and, of course, for our readers. Thus, we have collectively decided on mutual responsibilities that we do our best to follow at all times.

  • Making substantial contributions: We know that time is money and that especially our readers’ time is valuable. This is why we prioritise ease of access and clarity We try to make our texts easy to read in a way that is not straining for you time-wise. It is also important for us to create meaningful reviews, separating the hard facts from the attractive albeit hollow marketing schemes.
  • Correct data interpretation: The information we collect in our research phases comes from both internal efforts and third-party sources. Our commitment to you is that our data-based conclusions are purely informative and unbiased. Suppose we see that there was an error in data collection or data interpretation. In that case, we will revise our texts and mention our corrections.
  • Taking accountability: The authors care deeply about the expediency of their end developments and content. Thus, the team takes responsibility for the casino content they put out. However, our reviews are a reflection of the site’s terms and policies. If there is an error or a purposefully misleading, our team cannot prevent such things from slipping through the cracks of their analysis.
  • Setting the record straight: Again, there may be situations where the things we initially published need corrections. Corrections are different from periodic updates. They relate more to certain important casino facts that affect you directly, where having them wrong may lead to a negative impact. We keep an eye on the platforms we have already reviewed. You can make sure we change the erroneous details right away.
  • Clearing up our interest: KingCasinoBonus is not owned by any casino website or casino corporation. This entails that we are not positively or negatively biased toward any of the brands listed on our pages. This gives us the freedom to operate objectively and bring you the clear facts you need in your gambling in concordance with our aim.

Our guiding principles

When we first started this venture, we sat down and discussed the path we wanted to take. Since we all have in common the rigour of academic research and learning, we decided to keep that as a guiding light.

Thus, our values are inspired by scholarly standards, upheld internationally.

Inspired by this, we create a more compact rulebook that we follow rigorously. We will provide an overview of our criteria, along with the motives behind them and our approaches to upholding these standards.

Our criteria

Criterion Our reasoning Our methods
Transparency We believe that players deserve the right to be correctly informed. To do so, we make no compromise when reviewing both the good and bad aspects of casinos.
Independence This is a passion project aimed at guiding gambler that needs to exterior influence. We are not owned by any online casino or online casino trust. We act independently.
Security Players deserve to lay back and not worry about data and privacy issue or financial issues. Our site follows the guidelines of the EU GDPR legislation.
Fun&Love Gambling should only be an enjoyable past-time. We always tell you how to maintain a balanced approach to safe gambling.

One of our main goals is to be a source of entertainment and fair gaming in the UK online casino market, which is led by the concepts in this table.

The sources we consult

Our editorial process is built upon certain strategies that we have, where research is one of the top priorities. Even so, it is vital to remind you that both our cited sources and our unique texts are checked by specialists and associates, to ensure the checkmark of peer-reviews.

Sources our reviewers prioritise

Source typology Our methods of analysis How does it help you?
Gambling authorities We take the statements of the UKGC as our navigation manual, no exceptions made. You can be certain that the products displayed on our site follow the legislative bodies of the UK.
Journalistic investigations We consult the local and international press to scan the multiple opinions of the industry. You know that all of our texts are unbiased compilations of multiple perspectives.
Economical reports In a joint effort to make the best editorial decisions, we analyse the business side of major casinos. If you know more about a business, you will feel more comfortable making a gaming decision based on numbers.
Statistical data Sociological, mathematical, and psychological data are of utmost importance in our industry, so we keep up with the newest reports. Knowing what the trends are can allow you to make suitable and even profitable gambling decisions in the long run.


The gambling industry has many facets, all of equal importance. In cases where an aspect is out of our field of expertise as iGaming specialists, we reach out to specialists for their insights. This is done, however, only after extensive, independent research.

Our own data collection

Because our team is made up of people who know the industry inside-out and stay engaged with the latest update, we have sufficient resources to come up with our own data. It mostly comes from four facets.

The resources we can access

  • The engagement and usage of readers on our site;
  • The comments and reactions we receive from our users;
  • Our own personal and collective experience;
  • The live courses and webinars we participate in.

The data that we collect and use on our pages will be highlighted as such. The rest of the sources we use to illustrate or back up certain concepts will be linked with the original source, usually at the end of or page, under references.

The route of our reviews

To create our KingCasinoBonus reviews, our expert team follows a strict methodology without ever missing any of the steps. Our review process applies to all types of casino content we analyse, from online gambling sites and their bonuses to land-based casino sites. These are the mandatory steps we take to compile our reviews:

  1. We go through the registration process like any other British player would.
  2. Our experts then deposit a sum ranging from £10 to £100, depending on the amount needed to claim promotions.
  3. We try out different types of games, ranging from classic and video slots to regular and progressive jackpots, as well as live roulette, blackjack, baccarat and many more.
  4. Our team redeems and uses the bonuses to review the entire process.
  5. We analyse the responsiveness and solutions provided by the customer support team by placing multiple queries.
  6. Our experts also ensure the withdrawal process works properly by testing several of the available payment methods at a casino.

Staying up-to-date

We know that, when playing in an online environment, things can change quite rapidly. It can be overwhelming and tough to keep an eye on the latest changes constantly. We do the investigations for you.

How does that reflect in our product? Our content is subject to change and correction in three notable cases.

What can change

  1. Make a correction by changing some old line. For instance, if a casino extends the period of time in which they allow for KYC from 3 days to 5, we will let you know.
  2. Make a retraction. In case we discover a serious issue after we have published a review, offer, or article, we will remove the old information from the site. This will be followed by a statement on what changed and why.
  3.  Important pages, as well as casino deals, will be updated constantly and consistently. You can check when the latest modification was, on the page, near the title.

The most important aspects will be highlighted in our text or will be presented in one of our attentional messages. We do not stop there!

Whenever possible, our team participates in events, courses, and webinars on matters of online gambling. This way, we broaden our horizons and exchange knowledge, tips, and facts with fellow associates.

Types of Reviews

There are three types of pages you will find across our website. Additionally, our team publishes three variants of product or service reviews. These do overlap, but there are key differences that model our overall process and approaches.

The variants of content you will read

  1. Casino reviews
  2. Casino bonus reviews – In these listed content pages, you can find a thorough breakdown of the quality of various promotional materials. Our bonus reviews are composed by casino experts Antonia Catana and Alexandra Camellia Dedu, who analyze the bonus terms transparently.
  3. Informational pages – They include general guiding content that covers everything from player guides to blog entries and responsible gambling information. All gambling guides and blog content are created by various authors in our editorial team and fact-checked by Ionut Catalin Marin, aiming to educate players
  4. Land-based casino reviews 

It is only after we create a regular gaming account and make our deposits that we start collecting our data. This means that our experience, which bases on our texts, is similar to yours as a regular gambler.

The online casino review

Each partnered brand publicly displayed on our page undergoes meticulous analysis by our experts. All reviews have to hit specific points of interest for you as a gambler. We start off by researching the casino’s owner company, information that matters in terms of trustworthiness.

We then extend to more unique features like the game variety displayed and which providers it comes from. We move next to casino bonuses, transaction opportunities, the efficiency of customer support, data collection, and other miscellaneous details that interest you.

Why we focus on virtual casinos

Due to the undoubted popularity of online casinos in recent years and their expanded accessibility, our primary focus is placed on comprehensive reviews and analyses of virtual casinos.

Our goal at KingCasinoBonus.uk is to be the best source of transparent and complete information on online gambling. We always use a similar display process of our thoroughly reviewed information in order to give British punters an easy way to compare different online casino options and make informed decisions.

What we look into

Tested areas Testing Methods
Registration process We register multiple accounts on various devices.
KYC process & time We go through the KYC verification similarly to any British user.
Game types We browse the game catalogues of each individual casino platform.
Live games We test the games by placing real-money wagers on as many live tables as possible.
Slots Our experts test slots of all types with various bet ranges to check the quality of the collection.
Deposits methods Our team tests out multiple deposit methods to check their speed and usability.
Withdrawal methods We withdraw via several payment options to ensure the limits and payout speeds advertised are accurate.
Casino bonuses Our experts claim and use multiple bonuses on the same website and thoroughly review the entire process separately.
Market ranking Our team compares all of our analysed gaming sites and bonuses and creates individual rankings for numerous categories.

Our experts always include a standardised table with a quick summary of our findings that lets you easily compare numerous online gambling sites.

How we add value to our content

At KingCasinoBonus.uk, we consider that what sets our team apart is the plethora of experience and the unique perspectives of each of our experts. We believe that adding our subjective expertise with each online casino in our content gives British readers transparent yet personalised reviews that account for the preferences of all types of UK players.

Furthermore, our gambling expert authors are constantly analysing online casinos from the perspective of all types of British punters to give you accurate recommendations for all your preferences. For example, if a bonus has high wagering of over 70x, we will tell you where you can find lower wagering or wager-free promotions, or if a gambling site has only 10 live dealer games, for live casino gamblers, that might not be enough so we will present you with alternatives with more fitting options.

Can you find what you’re looking for?

Our team always has the best interest of the British players in mind. This guides our content to always be as complete as possible so you can find exactly what you’re looking for, even if you want something extremely specific like phone customer support available only between 6:00 PM and 12:00 AM, or the option to buy Book of Dead free spins with the comp points you accumulate.

Land-based casino reviews

No less important are our on-site analyses of land-based casino venues, which we write after visiting them in-person. Ionut Catalin Marin, our founder, leads the reviewers’ team and confirms their observations, verdicts, ratings and insights owing to his longstanding experience in the industry.

The subject is considerably spinier and thus requires different approaches. Our derived review process for land-based casinos aims to cover all areas of concern, offered products and services, and create a trustable rating for brick-and-mortar venues.

The process entails anonymously visiting and actually gambling in each location we cover. Once we collect the required data, we provide informative and readable presentations of essential facets.

What we analyse for land-based casinos

  • Slot machines and their quality
  • Other casino table games and services
  • The quality of service and staff ratings
  • Loyalty and rewards programs
  • The overall atmosphere encountered by our casino reviewers
  • House rules, access policy, and participation terms
  • Player and visitor reviews and feedback
  • Operator details, trustability and quality
  • Similarities and differences from comparisons with similar venues

Casino bonuses

We make these texts compact and filled with the most important aspects of an incentive. Thus, you will always see things like:

  • Bonus funds;
  • Wagering;
  • Max cap (whenever the casino states it);
  • Availability.

This is not the only place to understand our bonus structure.In fact, we have already described each part, in detail, in our best casino bonuses page. There, you can always find the newest top-rated options for casino play, as we consistently refresh our lists.

Main types of analysed bonuses

Beyond the objective use and pros and cons for a casino, you can read a condensed verdict that presents what and who the offer is best for.

This section considers all previous details and reduces our analysis to a clear and simple conclusion. You should always consider the verdict when deciding on opting into a bonus.

Blogs, Guides & Gambling Reports

Besides the marketing side of our quests, we also create pages that are aimed at educating punters to make better decisions. Sometimes, they also have the role of clearing up myths and misunderstandings.

The page you are reading is an informational text highlighting the publishing standard for such content.

How informational pages add to product reviews? Whether we refer to player guides, informative content on responsible gambling, or general educative pages, the role of these publications is upholding and adding to our product reviews. The data we provide in the former is an extension of our casino or bonus analyses.

Thus, our secondary content adds to the first part of our mission, that of informing the gambler, in order to uphold the second aim, that of aiding our readers in their choices. Informational pages stand as proof of our earnest belief that only knowledge can create a better environment for players.

Why you can trust us

Our team is made up of people who know the industry from the perspective of gamblers. As the years passed, they were able to transform their hobby into knowledge that they now share with you.

We are also fair in the way we research and write. We always employ concrete anti-plagiarism strategies and give credit where it’s due through citations and external references.

Our Main Concern – Your Safety

Our primary concern at KingCasinobonus.uk is your safety and security while you gamble online. For this reason, we take it upon ourselves to be fully compliant with the regulations set by the UKGC and to report any British gambling sites that operate without a license or commit player abuse. Our experts also educate the UK audience about the dangers of underage gambling and gambling addiction, as well as referring any issues we discover among the UK online casinos to the industry watchdogs, like eCogra and iTechLabs.

Fighting Against Unregulated Gambling Sites

Our KingCasinoBonus experts are always on the lookout for UK gambling sites that operate without valid licenses or don’t respect the complete regulations of the UKGC to the detriment of the British players. You can also help us fight against unregulated online casinos by reporting them to us via our contact form. We will submit all complaints to the competent authorities so they can legally resolve the problems.

Combating Underage Gambling

Our team of experts is always looking to find ways to keep parents informed of the dangers of underage gambling. Parents from the United Kingdom can use our page to identify signs their children are engaging in gambling activities. Afterwards, you can find the appropriate contact methods of expert organisations to help you solve the issue, such as GamCare, GAMSTOP, and GambleAware.

Preventing Gamble Addiction

Our casino expert authors are completely dedicated to informing you about the signs and dangers of gambling addiction. You will find several guides on how to keep your gambling activities responsible and where to find help in case you need it. Organisations like GAMSTOP and GamCare have high success rates in combating gambling addiction.

Industry Watchdogs

Our team at KingCasinoBonus.uk strongly believes that all UK online casinos should be deeply examined on a daily basis to ensure they always operate within the law and never take advantage of British punters. For this reason, our team will take the role of industry watchdog and closely oversee the activity of all UK gambling sites by thoroughly checking their licenses and day-to-day activities, so we can help create a fair, transparent and safe gambling environment for British gamblers.

We urge you to report to us any misconduct you encounter during your gambling sessions so we can take proper action and further report these issues to the regulatory bodies, like UKGC or the external auditors, like eCogra and iTechLabs, who endorse the websites.

The Values of Our Platform

In the quest of self-improvement, both in our work ethic and final product, we try to employ several strategies that have your best interest in mind.

Our texts are constructed over a fixed structure that includes a few essential aspects, which we never shy away from.

What we always prioritise

  1. Your safety.
  2. Your entertainment.
  3. Your mental and physical well-being.

We have also presented our guiding principles and the way they affect our editorial strategies. Certain unmovable principles tie together our casino experts, and we would like to be one of your trusted companions whenever you decide to gamble online.

Lastly, this page ends with a summary of resources that will help you stay balanced or, in worse cases, solve some issues you or a loved one in relation to online gambling.

In the end, we recommend you two things. First off, please do not shy away from the links and resources below, in case you are interested in a further read on any of the discussed topics.

Secondly, keep in touch with us via social media or email newsletters!